'Prolific' CI lists are not helping market - AXA

Following the recent changes made by the Association of British Insurers (ABI) to Critical Illness definitions, Iain Mallon, director of protection marketing at Axa, says the insurer has used the opportunity to reviews its CI offering. However, he says while Axa has opted to add value by focusing on conditions which are more common and therefore likely to affect the most people, he says the firm has become aware of quite a lot of people going for volume of covers rather than relevance. Mallon says: “With the current debate around non-disclosure the industry needs to have transparent pro...