Financial services organisations will need to embrace green attitudes across their business to attract the customers of the future, according to the Building Societies Association (BSA).
Speaking at the Creating and Marketing Green Financial Products & Services Conference in Amsterdam, Neil Johnson, PR and policy manager at the BSA, says green products are not enough to attract environmentally conscious consumers. Johnson says customers are becoming increasingly conscious of green issues and will seek to buy green products from green suppliers in the future. “While many consumers are looking for green-themed products, they are increasingly looking to buy from organisations that share their enthusiasm for the environment. They expect this enthusiasm to spread beyond the pr...
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