Pru unveils 'revolutionary' CI plan

The firm has been developing the product – entitled the Prudential Flexible Protection Plan – for the past two years and it will be rolled out from mid-July to selected protection intermediaries. Paul Cowman, head of protection at Prudential UK, says the product is all about re-introducing advice into the protection marketplace and re-establishing trust and clarity for consumers and advisers. After carrying out research among consumers and IFAs 18 months ago, Prudential considered the current CI model was unsustainable for the long-term future and, while the new plan has its route in CI...