Skandia scraps Selestia brand

The early conclusion of the planning team set up recently to evaluate Skandia’s wealth management proposition was it should be an evolution of the current platform. It also highlighted the demand from financial advisers for a white labelled platform solution powered by Skandia. The name change follows feedback from advisers that the 'Skandia' name is the best for these services in the adviser marketplace. However, the group has done a U-turn from its position when the merged Selestia/Skandia platform launched on August 15, 2007, that the Selestia brand(now ten years old) held more swa...