Depolarisation now likely to hurt banks - Datamonitor

This is contrary to previous suggestions concerning depolarisation, as it had been thought depolarisation was being established to help banks gain market share of life and pensions business from IFAs. Post depolarisation, Datamonitor instead now estimates the vast majority of today’s tied distribution channels will convert to multi-tied while 50% of sales through the IFA channel will be on a multi-tie basis. It is though complexity of products and a lack of understanding about consumer needs will hinder banking staff’s efforts to challenge the IFAs market dominance on more complex sav...