Halifax launch labelled a marketing gimmick - papers 18th Feb

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PLANS BY HALIFAX to launch a new savings account - as mentioned on IFAonline - has hit the national news this morning labelled as a "marketing gimmick", while another newspaper suggests it could spark a price war among savings providers.

The Daily Telegraph quotes Justin Modray of BestInvest as suggesting the new 6% gross interest fixed-rate savings account as a "marketing gimmick" even though it offers the highest rate of interest seen in two years. Modray says the market-leading rate of 6% was "very attractive", according to the Telegraph, but suggests investors won’t get that much benefit because you can “only accumulate the money on a monthly basis” and is therefore just a marketing gimmick to attract savings into the more profitable accounts longer term. This may have something to do with the fact Halifax recogni...

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