An ultra-competitive and evolving market means life and pensions providers have less time than ever before to bring products to market if they want them to be successful.
That is according to financial services IT support firm exaxe, which says product development should now be “measured in days not months”. The firm says any delays can prove fatal to a product’s chance of survival in a market which is changing daily. Philip Naughton, Exaxe business development director, says: “Product development and maintenance should be measured in days not months – and this is a shift away from the old project-based way of developing new products. “Our experience has shown that significant business can be lost if the process is not concluded inside a month.” Naughton...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes