L&G launches 'smart' underwriting

clock

Legal & General has launched an interactive underwriting tool which has fewer questions for those aged under 36 and is tailored towards specific disclosures.

The service is an addition to L&G’s existing online protection system and is designed to improve speed and responsiveness at the point of sale. Russ Whitworth, director of claims and underwriting development at L&G, says the main differentiator between the system and other firms' online underwriting tools is clients under the age of 36 only have to answer questions which are appropriate to their age when applying for life cover. Over time he hopes the system will become “even smarter” by tailoring questions towards gender and other age groups. The tool is designed for advisers who ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Where next for protection underwriting and customer service?

Where next for protection underwriting and customer service?

Vital that clients are kept informed

Naomi Greatorex
clock 25 March 2026 • 3 min read
What the protection market study findings mean for advisers

What the protection market study findings mean for advisers

'There are some issues the FCA would like to tackle'

Sandy McGregor
clock 17 March 2026 • 5 min read
Younger generations more open to paying for protection advanced added-value services

Younger generations more open to paying for protection advanced added-value services

Critical Thinking 2026 report finds

Jaskeet Briah
clock 13 March 2026 • 4 min read