Royal London 360° unveils new branding

Royal London 360° will replace the existing Scottish Life International and Scottish Provident International brands when the operation launches in 2009. The new logo is red and black, designed to stand out from competitors, and will be accompanied by the company's promise: 'You can count on us.' Numbers will be an important part of communicating the brand values of the merged firm and anecdotes from key employees will be used across corporate and product advertising, according to Royal London. Product brochures and materials will also be used to draw attention to number-related featur...