Guided architecture launch from Pru Intl as Portfolio Account drives new business

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Prudential International has introduced a guided architecture element to its Portfolio Account offshore bond.

PruSelect aims to narrow down the range of funds on offer for advisers whose clients may neither want nor need the choice between the full 2,500 funds available through the portfolio bond, launched earlier this year. In association with Old Broad Street Research, the new facility offers the choice of about 100 ‘best of breed’ funds. Richard Leeson, head of UK development for Prudential International, said: “The addition of the PruSelect fund range enables advisers to meet the needs of different clients in a highly cost-effective manner. For some clients, a wide choice of funds will be des...

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