Switzerland, fed up with being portrayed as a tax-dodgers' paradise, is rebranding itself as a land of hunky half-naked peasants with waxed chests and tight leather shorts.
"We want to show Switzerland in its best light, the countryside and a bit of its culture," says Tina Steinauer, who has been shooting the 2010 calendar for the Swiss farmers' union at the village of Seegräben near Zurich, says The Times. Full story...
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