Comparison websites - a disservice

Professional Adviser
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Guest blogger Mark Twigg, account director of Cicero Consulting airs concerns with protection comparison sites

I am not usually one for knocking the FSA. On the contrary, I often find in discussions with clients that I ‘go native’ in defence of our increasingly beleaguered regulator. However, some of its recent forays in the field of consumer awareness have left me questioning its approach, however well-intentioned it may be. Take a recent example: “Confused about PPI? Compare products online!” Well, that is at least what the FSA’s latest financial capability newsletter implores us to do. So I did. And I am none the wiser. That’s not because the FSA has not made a good effort to construct wha...

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