Online supermarket should reduce the cost of buying and selling unit trusts

Prudential to increase its presence on the internet By Jane Wallace Prudential is to launch a unit trust supermarket over the internet this October. It intends to use egg as the basis for the service which should allow customers to buy and sell funds without using hard-copy signatures. Egg account holders will be able to transfer money online to and from their accounts directly to the fund group or groups of their choice without filling in the usual forms. In addition they will be able to get real-time statements on the value of their holdings. As egg clients have already used si...