DLPS software welcomes Pru

PruProtect's life and serious illness cover products have been added to Direct Life and Pension Services' quote and apply software, LifeQuote and LifeQuote Plus. Neil McCarthy, sales and marketing director at DLPS, said: "The adoption of a broad range of serious illness cover rather than a traditional critical illness approach gives advisers more choice, while the ability to reduce premiums through the Vitality programme will be attractive to many consumers."