Industry welcomes generic protection campaign plans

An attempt to begin a generic protection campaign has already been enthusiastically received by the industry, according to LifeSearch. Tom Baigrie, managing director of the protection specialist, is approaching providers and reinsurers with the intention of putting together a basic concept for a generic protection campaign aimed at consumers. Initially he is looking to raise an amount in the order of £10,000 which will be used as seed capital to get three pitches from commercial, rather than financial, advertising agencies. Once an advertiser is chosen he will return to the industry for m...