Money guidance service hailed a success

The market has heralded the Thoresen review as a victory for the COVER Promoting Protection campaign. The review, set out to raise awareness of financial products in the consumer market, reflects the focus of the campaign COVER launched in 2007. Otto Thoresen, chief executive of Aegon, put the campaign initiatives into action by recommending a money guidance (MG) service in his report for the Treasury, which will provide information to consumers on a range of personal finance matters including protection. Jonathan French, spokesperson for the Association of British Insurers, said Thor...