Life leads trial launched

Leadbay has launched a nationwide trial in life assurance leads. The lead provider is offering term assurance and whole of life assurance leads from 124 postcode areas sorted by whether the prospect wants joint or single life cover. The trial, which began in mid September, will run with a limited number of advisers for approximately six weeks to test the system so that it can be refined if necessary. The system will go live to the entire market at the end of October. Leadbay's life assurance leads will at first be generated by a limited number of affiliates from whom Leadbay can guarant...