Lead sourcing made more easy

Paaleads.com has announced it is to simplify how leads from Moneysupermarket.com or other third parties are bought by advisers, by introducing an easier selection process. Simon Williams, head of business development at paaleads.com, said the decision had been made after taking feedback from advisers into account, alongside the requirements of the sources and the functionality of the present system. The origin of the new multi-source lead type will still be made visible to advisers which, paaleads.com said, will continue to ensure lead quality. Paaleads.com said the new process will repla...