AIG launches to market

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Insurer pushes for PMI sector share

AIG will be launching a private medical insurance (PMI) product through the IFA market in September. HealthChoice, from AIG Direct, AIG's consumer distribution unit, is currently trialling with IFAs Premier Choice and Jelf. All parties are currently fine tuning the product's pricing. HealthChoice, which is designed for small firms and individuals, is to pay for private surgery, priced at BMI Healthcare rates, but will pay out the same sum if the patient decides to remain with the NHS, or to go with another health care provider. The product covers only diagnosis, surgery and post operati...

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