Hunt for the perfect adviser

Aegon UK has identified five advice concepts that the public wants from financial advisers, writes Paul Robertson. In a Chartered Insurance Institute (CII) discussion document, Thinkpiece, the protection provider laid out its response to the Retail Distribution Review (RDR) Interim Report. An 18-month consumer research project aimed at discovering what people want from a adviser identified the core consumer needs. These included wanting to better understand products; a separation between advice that helps them understand products and that which helps them buy, and the clarification of wha...