Simplicity and improved affordability should be top of critical illness agenda

Greater innovation in the critical illness (CI) market is needed if insurers want to stay ahead of the game and increase sales figures, according to the latest Cover roundtable. According to the roundtable, sponsored by Scottish Equitable Protect, greater simplicity and improved affordability should be top of the agenda for CI providers if the product is to continue being relevant to consumers. Discussing the challenges facing the market, guests said the industry should take a back to basics approach to CI cover and consider the issues the product was originally designed to address....