Life leads trial a success

Lead provider Leadbay is to enter the protection market and provide life assurance leads to advisers, following a successful two-month trial. The company said it is to provide term assurance and whole of life assurance leads across 124 postcode areas, along with the ability to select potential new clients by the amount of cover requested. The company said the move to enter the protection market was following "overwhelming demand from advisers". Grant Stevens, managing director of Leadbay, said: "We are expecting sales levels to soar because we've had so much demand from people saying ...