Campaign idea is realised

The concept of a generic protection industry-wide campaign aimed at boosting protection uptake among the general public has become concrete reality. A comprehensive planning exercise designed to advise on how best to attract consumers is to be funded by the protection insurance industry. A total of 22 firms from the production and wholesale side of the industry have engaged financial services public policy consultancy firm Cicero Consulting to report back with a plan by the autumn. The 22 have agreed to equal funding. The firms have appointed a committee consisting of Graham Harvey, m...