Simplicity is key: intermediaries and the public using stripped down product
Norwich Union has claimed up to 60% of its term life insurance business submitted through intermediaries is its Simplified Life Protection product. The news that intermediaries, and the public, are turning to simple products comes on the heels of Bright Grey launching a new simplified life and critical illness (CI) product aimed at consumers buying online without advice. The new product, 'Lifestyle Protection' will be available through the internet intermediary site, theidol.com, which in turn feeds through to GoCompare.com, TescoCompare.com, comparethemarket.com and moneysupermarket.com ...
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