Customers benefit from Pru's steadfast premiums

Professional Adviser
clock

PruProtect has said it will 'lock in' reductions on its protection policies so premiums will not inc...

PruProtect has said it will 'lock in' reductions on its protection policies so premiums will not increase. The move will apply to PruProtect's Life Cover, Serious Illness Cover and income protection products, and is aimed at policyholders who actively try to gain Vitality points through leading healthier lifestyles. PruProtect said existing or pipeline customers will be given the opportunity to move to the new system without any need for additional underwriting. The enhancements went live on 16 November. Under the proposed changes, male non-smokers aged 30 with a 20-year term policy w...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on uncategorised

PA Awards 2027: Entries for all categories now open!

PA Awards 2027: Entries for all categories now open!

The 22nd Professional Adviser Awards will take place in London next March

Professional Adviser
clock 07 July 2026 • 1 min read
Two including former police officer charged in connection with £720,000 investment fraud

Two including former police officer charged in connection with £720,000 investment fraud

Due to appear at Westminster Magistrates’ Court

Sophia Panayi
clock 04 June 2026 • 1 min read
Last chance: MPS conference to explore different approaches in shifting landscape

Last chance: MPS conference to explore different approaches in shifting landscape

Takes place in London tomorrow

Professional Adviser
clock 01 June 2026 • 1 min read