Provider partnership

From 1 December LV= will provide its Income Protection Plan and whole of life 50 Plus Plan to Standard Life customers through the latter's direct telesales team. Standard Life will manage marketing and sales to its UK direct customer client bank, using LV= branded product literature. Customers will complete the sales process with Standard Life's direct telesales team and LV= will then manage all underwriting, administration and servicing of policies. The partnership will initially run for three years.