Octopus' Kristy Barr: Estate planning innovation crucial as govt shifts goalposts

Last two Budgets have ‘caused a lot of uncertainty, a lot of disruption’

Jenna Brown
clock • 8 min read

Jenna Brown talks to Kristy Barr about why client service comes first, Octopus Investments’ plans for 2026 and her focus on innovation…

Kristy Barr is the co-head of retail at Octopus Investments and tax-efficient investment planning is her wheelhouse. "We consider ourselves the home of estate planning," Barr tells PA, adding that client service is of utmost importance at the B Corp. "We're about 25 years old now and we were the first provider of tax-efficient inheritance tax (IHT) products through to business relief, venture capital trusts (VCT), and the Enterprise Investment Scheme (EIS). We've been in those business lines since our beginnings. "We have a big focus on providing niche products and helping people w...

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