Octopus' Kristy Barr: Estate planning innovation crucial as govt shifts goalposts

Last two Budgets have ‘caused a lot of uncertainty, a lot of disruption’

Jenna Brown
clock • 8 min read

Jenna Brown talks to Kristy Barr about why client service comes first, Octopus Investments’ plans for 2026 and her focus on innovation…

Kristy Barr is the co-head of retail at Octopus Investments and tax-efficient investment planning is her wheelhouse. "We consider ourselves the home of estate planning," Barr tells PA, adding that client service is of utmost importance at the B Corp. "We're about 25 years old now and we were the first provider of tax-efficient inheritance tax (IHT) products through to business relief, venture capital trusts (VCT), and the Enterprise Investment Scheme (EIS). We've been in those business lines since our beginnings. "We have a big focus on providing niche products and helping people w...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Tax planning

Will IHT reforms trigger a pension scam epidemic?

Will IHT reforms trigger a pension scam epidemic?

'People feel that they can trust what they see on social media'

Caitlin Southall
clock 20 January 2026 • 4 min read
Property wealth counts for approaching half of IHT-paying estates in London

Property wealth counts for approaching half of IHT-paying estates in London

Average property value exceeds £862,000

Isabel Baxter
clock 14 January 2026 • 2 min read
Scottish Budget: Mansion tax for £1m properties; Increased income tax thresholds

Scottish Budget: Mansion tax for £1m properties; Increased income tax thresholds

Finance Secretary Shona Robison delivers 2026/27 Budget speech

Jenna Brown
clock 13 January 2026 • 5 min read