An audience with...Axa's Martin Jennings

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Martin Jennings, newly-appointed managing director of Axa Elevate, says the RDR and platform debates are now less about value and more about price, price, price...

Q1 Lawrence Gosling: I would characterise the transformation that is going on in the industry, with the run-up to RDR and the development of platforms as being almost like an industrial revolution. How does it feel from your side of the business? Martin Jennings: Yes, I think it is like an industrial revolution at the moment. I think everything is up in the air. Everything from product manufacturing, to traditional providers, to IFAs and to consumers is going through an element of change. Should IFAs use one platform or many platforms? I think it does feel a bit like an industry revolution...

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