Critical Illness - Plotting the future

The UK protection market has only a handful of IFAs who specialise in protection. Perhaps surprisingly they are not all from large companies. Alan Lakey is the only adviser in a two-man firm operating out of a shop front in Hemel Hempstead, thus his business base is probably a match for hundreds of IFAs across the country. Yet he is well known in the industry for his protection focus. Although often quoted, this is not because of any great affinity with the press; he is also commonly consulted by providers for feedback as they design new products. So how did all this come about? Well,...