A brave new world

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Robert Graves product development manager at Rowanmoor pensions tells Helen Morrissey about the challenges he faces in his new role

Tell me about your career to date? I've been in pensions for all my working life. I started out at Equity and Law which eventually became part of the Axa Group. From there I moved into pension scheme consultancy and I was out in the field often trying to persuade IFAs to move from final salary schemes into money purchase. It's interesting looking back as this is a much bigger issue now but it has obviously been going on for longer than you might think. In 1987 I moved to Cannon Lincoln which is now better known as Lincoln Financial. It was here that I got into pensions marketing. I stay...

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