Life enhancing product

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John Occleshaw tells Helen Morrissey about Canada Life's new enhanced annuity product

What current market trends led to the development of your enhanced annuity? There have been a couple of trends that led us to go in this direction. First of all, the overall annuity market is growing very strongly with forecasts showing a huge amount of money due to come into the annuity market in the coming years. We wanted to take advantage of this growth as much as possible and in particular we've seen the enhanced annuity market grow strongly over the past five years. Enhanced annuities currently take up 20% of the open market and it is our belief that this will grow going forward. ...

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