Supermarket Asda has rebranded its financial services offering in a bid to better compete with its rivals.
Report say the retailer's financial services division will know be known as Asda Money and will target its 18 million customers with an unlimited cashback credit card.
The Daily Telegraph said the "aggressive rebrand" comes when trust in the banking sector was at its "lowest ebb".
Kirsty Ward, head of Asda Money, said: "Times are tough and we want to do more for the millions of people who shop at Asda every day. Financial products are important, but they shouldn't cost the earth and you shouldn't need to be an expert to buy one.
"At Asda Money, we're combining our retail and financial services expertise to provide quality products at prices that save people money every day."
The BBC reported products such as currency exchange and insurance will also be available.
The move comes after Marks & Spencer announced it would launch an in-store banking service this summer.
'Exact timescale' of complaints not yet provided
1,400 reviews of adviser technology
To engage next generation
Now accessible to all
Some scheme’s ‘fib’