IFAs favour Nucleus and Standard Life as their main platforms of choice, research from the Platforum suggests.
According to the consultancy's Adviser Platform Guide, IFA-owned Nucleus and Standard Life are the two platforms most likely to be used by advisers as their primary platform in terms of percentage of assets under advice. Cofunds and Fidelity FundsNetwork were the most likely to be the secondary platforms, according to the research. The Platforum managing director Holly Mackay (pictured) said the fact more adviser firms are opting for a dual-platform strategy is an "interesting dynamic" helping platforms better understand the relationship they have with their users. "It should not b...
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