Cofunds has agreed a long-term tie-up with Threadneedle ahead of the launch of its panel of research funds in January.
The platform says a "key part" of the partnership will be in the formation of the platform's new research panel of funds and model portfolios, of which Threadneedle funds will be a part of. The panel is due to launch in early 2010 with funds drawn up from investment group Old Broad Street Research (OBSR).
"Threadneedle will have some funds in the new panel," confirms Russell Lancaster, Cofunds director of fund manager relationships. "Threadneedle is part of the solution taken to the market with OBSR."
Lancaster says the panel will launch in January, along with the launch of a research centre. "It is part of a whole new set of resource tools so we can help the adviser filter and select funds." There will be around 120 funds on the panel.
The partnership with Threadneedle comes on the back of Cofunds agreeing new pricing terms with Schroders last month. This followed the platform's announcement in September that it was changing its pricing structure to put it on the same level as competitors.
Lancaster refused to be drawn on the pricing terms, preferring to highlight the close ties that Cofunds and Threadneedle have formed over the last year.
"Threadneedle has been part of our partnership programme, which has primarily involved market promotion and work with IFAs. We have done workshops, investment conferences and a whole range of adviser-type activities.
"Threadneedle has warmed to some of our plans, especially our outlook on the role of the adviser. We are both looking to make the job of the adviser easier and this agreement is part of that."
He goes on to say the tie-up with the fund house is part of a wider strategy to work with a variety of fund managers next year. The Threadneedle partnership, he adds, is one of a number of agreements Cofunds has been working on, some of which have not been disclosed.
"The strategic work we do with different types of fund managers will ensure we bring diversity and choice to our approach. Having Threadneedle's seal of approval through this partnership is further evidence that we're getting it right."
Gary Collins, Threadneedle head of UK wholesale distribution, says: "We believe that with our recognised strong performance, combined with the research capabilities of OBSR and Cofunds award winning platform, we have a compelling proposition in the retail market."
In June, Threadneedle inked an agreement with Novia to have its range of funds available on the platform.
Putting the tech into protection
Square Mile’s series of informal interviews
Fallout from Haywood suspension
Latest news and analysis
Drip-feed. Blend. De-risk