Protection does not get bought, but advisers tell us why it must be sold

Protection. The part of the advice pie that is spoken of least. The part that feels the least glamorous. The part often left off the agenda in the conversation. Fortunately for Professional Adviser, our colleagues at sister title COVER do an extraordinary job keeping the advice industry informed on everything around income protection, life insurance, critical illness cover, group protection and so much more in this space. While we work closely with the fantastic editorial team at COVER, swapping stories and sharing contacts, it would be remiss not to address protection ourselves in te...