Kevin Carr: 10 top tips on writing successful award entries

Writing a successful award entry can be time-consuming. You need to write a compelling story that brings your business to life while also providing hard evidence of your success - all within the word count. Once you get the hang of it, however, future entries - and success - can become second nature. Winning a well-regarded category, and beating a few competitors along the way, can bring many benefits. As well as raising your profile, it can add credibility, generate new business and help with retention and recruitment - especially if you promote it well across marketing and social media...