Advicefront co-founder Jose Supico believes there will be an 'Uber', 'Google', or indeed 'Amazon', moment when advisers will offer clients a "much more cost-efficient and pleasurable" way of doing business.
The adviser tech company CEO says that once clients receive that new experience they "won't look back". He adds: "If advisers manage to ride the technology wave - so to speak - in the best way possible, they will be very, very successful." Supico is the latest Adviser Champion to appear in Professional Adviser's regular series of video interviews, which has most recently featured L&G Insurance's Craig Brown, LEBC's Jack McVitie Hearthstone Investments' Cedric Bucher. Supico goes onto say that the best case scenario for financial advice would be for technology to do the "heavy lifti...
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