In one of the more left-field choices so far seen in our Adviser Champions video series, Lawrence Cook has picked out documentary-maker Louis Theroux as his adviser champion from history or fiction.
The Thesis AM director of marketing and business development explains this is all down to Theroux's ability to focus on the individual. "The advisers and planners I've worked with in the past have a fantastic ability to focus on the client to get them to really open up," he continues. "If we could capture the essence of what Louis does when he speaks to people - people he has never met before, who open up and tell him everything about their lives. It is because he does it with intelligence, curiosity and a real focus." Cook is the latest Adviser Champion to appear in Professional A...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
