Meet the Adviser Champions: Canada Life's Dan Crook

Video series continues

clock • 1 min read

Canada Life's Dan Crook says he would try to make sure protection conversations happen as much as possible if he was head of the Financial Conduct Authority (FCA) for a day

Each Adviser Champion is asked what they would do as boss of the regulator for one day, and Canada Life's group insurance sales director says he would take on the difficult task of making protection more central to financial conversations. Crook continues: "I'm trying not to use the word compulsory but… I would truly love a conversation with an employer to have to include some kind of content around group risk products. "If the FCA in any way could help us achieve that I think that would be beneficial for us all." Crook is the latest Adviser Champion to appear in Professional Advis...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

People Moves: Fidelity names Quilter veteran head of MPS

People Moves: Fidelity names Quilter veteran head of MPS

Graham Folley appointed

Professional Adviser
clock 10 December 2025 • 1 min read
Next Generation Advisers: Meet Sherlock Financial Planning's Sarah Sherlock

Next Generation Advisers: Meet Sherlock Financial Planning's Sarah Sherlock

‘Speaking to someone far removed from your own experience can be intimidating’

Isabel Baxter
clock 04 December 2025 • 4 min read
PFS director Debbie Mitchell departs

PFS director Debbie Mitchell departs

To become deputy president of the CII in 2026 and president in 2027

Isabel Baxter
clock 02 December 2025 • 2 min read