The service culture the late Steve Jobs integrated into Apple is the reason Mazars' David Baker picks him as his 'adviser champion' from fiction or history in our latest video interview.
The Mazars chief investment officer and head of wealth management believes there are important lessons the advice sector could learn from the tech giant's founder. "You could walk into an Apple store and find dozens of people there who would help you because you were an Apple customer, not necessarily because you wanted to buy another product," he explains. "Not only did he have great products and was extremely innovative, he took things that were extremely complicated and technical and made them easy to use in the hands of his customers." Baker is the latest Adviser Champion to ap...
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