Freddie Findlater: Don't treat us millennials as a single group

‘Millennial' is fast becoming an overused term these days. As this group, comprised of 18 to 34 year olds, comes of age and takes on more financial responsibility, the financial services sector is scratching its head as to how best to capture it from a commercial point of view. So far though, this crusade has only achieved partial success. If we as an industry are to come anywhere close to meeting the needs of this group, we need a deep understanding of millennials and their behaviour - both in terms of how they have been shaped by their environment, and what their expectations and oblig...