Prando's Asset Management - Mission control

The chairman is, for once, after tips from the regulator

Julian Marr
clock • 3 min read

"Do you think I should have a mission statement?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I dropped by to see him this week. "That depends," I replied. "Were you planning on telling the truth?"

"Why do you insist on saying such unkind things," huffed the chairman, trying his best to look hurt. "Clearly I am talking about a mission statement for the company and, anyway, what would be so wrong with my own life mission I would need to lie about it?" "I'm not sure we have the time to answer that particular question," I replied. "So let's return to your original one - mission statement's do seem to be in vogue at the moment. As indeed does consulting on the matter. Maybe you should try that?" "I just did," said the chairman. "When you walked through the door, remember? Still, bey...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Chris Justham: Join the investment rebellion

Chris Justham: Join the investment rebellion

Let's start with a game of 'Are you as rational as you think you are?'

Chris Justham
clock 17 September 2025 • 3 min read
Muted response as Labour names Grimsby Town FC co-owner next investment minister

Muted response as Labour names Grimsby Town FC co-owner next investment minister

After the sudden exit of Poppy Gustafsson last week

Eve Maddock-Jones
clock 08 September 2025 • 2 min read
Hargreaves Lansdown and Schroders to launch double LTAF offering

Hargreaves Lansdown and Schroders to launch double LTAF offering

From next week

Eve Maddock-Jones
clock 08 September 2025 • 2 min read