Prando's Asset Management - All aboard

The chairman ponders a choice of bandwagons

Julian Marr
clock • 3 min read

"How do I sign up for this regulatory cat litter tray thingy?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I dropped by to see him this week.

"Sandbox," I corrected. "Though in some instances your line may presumably prove more accurate. But what great innovation are the Prando's boffins hauling towards the drawing board as we speak?" "Robo-advice," announced the chairman grandly. "Of course it is," I sighed. "But, if you don't mind me asking - what can Prando's bring to the fintech table that every other business currently piling into this area can't?" "No, you misunderstand," said the chairman. "It's precisely because so many other people are getting involved that we are too. "Surely you of all people are aware bandwagon-...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Chris Justham: Why the industry must 'entertain and engage' investors

Chris Justham: Why the industry must 'entertain and engage' investors

‘We can’t just offer them a dry cracker and ask them to chew it down’

Chris Justham
clock 07 October 2026 • 3 min read
Jupiter Merlin makes 'keystone' changes and cuts charges on Select range to attract advisers

Jupiter Merlin makes 'keystone' changes and cuts charges on Select range to attract advisers

Two new funds launched

Michael Nelson
clock 06 October 2026 • 6 min read
Darius McDermott: Is it time to take another look at China?

Darius McDermott: Is it time to take another look at China?

'It has been a difficult period for the Chinese stock market'

Darius McDermott
clock 06 October 2026 • 5 min read