Prando's Asset Management - All aboard

The chairman ponders a choice of bandwagons

Julian Marr
clock • 3 min read

"How do I sign up for this regulatory cat litter tray thingy?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I dropped by to see him this week.

"Sandbox," I corrected. "Though in some instances your line may presumably prove more accurate. But what great innovation are the Prando's boffins hauling towards the drawing board as we speak?" "Robo-advice," announced the chairman grandly. "Of course it is," I sighed. "But, if you don't mind me asking - what can Prando's bring to the fintech table that every other business currently piling into this area can't?" "No, you misunderstand," said the chairman. "It's precisely because so many other people are getting involved that we are too. "Surely you of all people are aware bandwagon-...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

What advisers need to know as SpaceX fuels space investing interest

What advisers need to know as SpaceX fuels space investing interest

WisdomTree’s Mobeen Tahir unpacks the space economy theme

Sophia Panayi
clock 14 August 2026 • 1 min read
How markets have developed in 2026 so far

How markets have developed in 2026 so far

'Active allocation does not mean constant trading or short-term market calls'

James Flintoft
clock 12 August 2026 • 3 min read
How sustainable funds have beaten the index this year

How sustainable funds have beaten the index this year

'ESG funds benefit from access to some of the livelier parts of the market'

Ian Aylward
clock 10 August 2026 • 3 min read