Make or break: The importance of first impressions

Winning and retaining new clients is almost always determined by their first impressions of you. In fact, the first 60 seconds have more impact than the first hour. Although, of course, both time frames are important.  They will come with preconceived ideas about you, either gleaned from the person who referred them or perhaps from your website. What you say, what you wear, your posture and your basic interactions will all be analysed by parts of their subconscious brain that all of us find very hard to ignore.  Did you know that in Western society, it's a proven fact that we ar...