Well covered: Why picking a protection policy is no longer about price

Protection, particularly critical illness (CI) and income protection (IP), is an increasingly complex and constantly evolving market. The days when advisers tied to insurance companies or banks merely had to choose the most suitable policy from a brief list are long gone, and it seems many are still racing to catch up. As the market grows so too do the various definitions and exclusions of policies, which has prompted a shift of focus among some advisers away from cost towards quality. Technological tools are leading the way in this endeavour, with one or two genuinely innovative offe...