How to win online, by the man who won

Pete Matthew gets cut-through. For the purposes of this article, that's management-speak for 'clients'. And how does he do it? By dressing as the Easter bunny and filming himself leaping around the woods talking about saving. OK, that's a little simplistic. But what began as a hobby has turned into a bit of an online phenomenon, with hundreds of videos and podcasts recorded, and each attracting thousands of views each week. And now it's winning his wealth management firm new business. Not just dribs and drabs, either. In this short Q&A, he tells Professional Adviser why he do...