Iain Thomson, Morningstar's European website product manager, outlines the importance of SEO and offers his top tips on how to achieve the best results.
Finance is full of acronyms, so here is another one for you: SEO - search engine optimisation. SEO is the art of getting a website listed as high up on a search engine's results page as possible. At this point you may be thinking: why should I care? Well, this is all about marketing your business, acquiring new clients and keeping those you already have happy. Search engines such as Google, Bing and Yahoo! are the starting point of many people's daily internet life. Over five billion searches are carried out each day around the world. If a potential client is looking for a financial a...
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