Five ways to boost your firm's search engine optimisation

SEO

clock • 5 min read

Iain Thomson, Morningstar's European website product manager, outlines the importance of SEO and offers his top tips on how to achieve the best results.

Finance is full of acronyms, so here is another one for you: SEO - search engine optimisation. SEO is the art of getting a website listed as high up on a search engine's results page as possible. At this point you may be thinking: why should I care? Well, this is all about marketing your business, acquiring new clients and keeping those you already have happy. Search engines such as Google, Bing and Yahoo! are the starting point of many people's daily internet life. Over five billion searches are carried out each day around the world. If a potential client is looking for a financial a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Could Iress private equity sale finally shake up the back-office world?

Could Iress private equity sale finally shake up the back-office world?

‘Even if IFAs had the budgets, there is a huge amount of inertia at play here’

Justin Cash
clock 12 September 2025 • 4 min read
I know a man who can: Advisers urged to adopt consumer signposting tool

I know a man who can: Advisers urged to adopt consumer signposting tool

Answer to enquiries from prospective clients’ advisers can’t help

Jenna Brown
clock 10 September 2025 • 2 min read
FCA: No plans for 'extra' AI regulations

FCA: No plans for 'extra' AI regulations

‘We will rely on existing frameworks’

Eve Maddock-Jones
clock 10 September 2025 • 2 min read