Rev up the generator: where do advisers get leads in 2013?

Mike Weedon, partner at Life Cover for All, a small protection-only broker, said lead generation is potentially the goose that lays the golden egg but in reality can end up costing you a lot of time and effort for little or no reward. “Until this week we have never bought leads and after this week we will not be doing so again. I knee jerked and bought a very small number of leads. "The lead generator was aware of what we were after, but we have had about half a dozen leads and to be honest I don’t think I will even take the remaining ones. “In our experience the best leads come fr...