Six steps towards the perfect client base

But how should the adviser go about creating such a client base? Adviser business coach and director of Elevating Your Business, Maria Marsala, provides six steps for advisers looking to do just that:  1 The client from hell The first thing to do is to create a list of attributes the client from hell would have, create the opposite list and burn the first part. 2 An imaginary approach Visualise yourself at networking event, in a room where you know your ideal client is. Imagine walking up to that person, introducing yourself and having an easy conversation with them. You talk a...