"You can look at a person and tell what ‘type' they are as easily as you can spot the difference between a Volkswagen and Aston Martin," so says motivational speaker John Cremer.
Cremer was speaking at the Institute of Financial Planning's annual conference in Wales. The packed session, called 'Know Thy Client' and described by Cremer himself as "a bit wacky", saw him rattle through six personality types, their related physical characteristics and how best an adviser should establish a relationship with each one. He requested that delegates "suspend belief for 60 minutes" but that, if advisers adopted his suggestions for dealing with these personality types, they might find trust is established more quickly and that relationships are more satisfactory. Crem...
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